Lyme Regis Brewery approached identity late in 2018 when the business underwent a takeover. The new owners wanted to overhaul the brand for the business and to open up a new revenue stream for merchandise and gifts.
The idenitty team worked with the new designer at Lyme Regis Brewery to create a range of garments, gifts and headwear relevant to the craft brewery consumer market.
The range has grown steadily since and now the clothing and merchandise sector makes up over 10% of the company turnover and is growing year on year.
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Creating environmentally conscious products is at the forefront of our mind as we move into the future. We’re actively seeking environmentally friendly new products, packaging and techniques for decoration.
The market is awash with poor quality, cheaper products. We set ourselves apart by only supplying high quality garments. We also pride ourselves on the affordability of the quality we deliver.
Many of our clients have been with us since our inception in 2010. We work with you to grow and actively suggest new products and ideas to our clients and friends.
The team at identity have worked with us for over 5 years. They helped us source the best garments at the right price point to ensure we push our brand far and wide and maintain good margin. Merchandise is now a growing and important sector to our business.
